What’s the best way to use HubSpot AI to create predictive lead scoring models?
Asked on Oct 01, 2025
Answer
HubSpot AI offers predictive lead scoring models to help prioritize leads based on their likelihood to convert. This feature is located within the "Contacts" section of HubSpot, under "Lead Scoring." It uses AI to analyze historical data and identify patterns that indicate conversion potential.
- Open your HubSpot dashboard and navigate to "Contacts."
- Select "Lead Scoring" to access the predictive lead scoring feature.
- Review the automatically generated scores and adjust any settings or criteria as needed to align with your business goals.
Additional Comment:
- Predictive lead scoring in HubSpot AI uses machine learning to evaluate factors such as engagement, demographics, and behavior.
- Regularly review and update your scoring criteria to ensure it reflects current market conditions and business priorities.
- Integrate lead scoring with your CRM and sales processes for seamless lead management and follow-up.
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